Every season brings a new color palette. But successful products aren't created simply by choosing the "Color of the Year."
The real opportunity is understanding where trends begin, how they evolve, and how they translate across product categories.
The brands that stay ahead aren't simply following trends - they're observing how color, texture, material, and pattern create entirely new ways to experience familiar products.
In this free trend snapshot, you'll discover one key seasonal color for 2027, and learn how to look beyond the swatch.
How to See What's Coming Next
Look to fashion. Fashion introduces new store / floor sets monthly. This means there can be new colors, prints, texture, and themes every month. Even if your category does not have quick launches, how can you start to recognize trends?
Look beyond fashion. Find inspiration in interiors, art exhibitions, museum collections, architecture, travel trends, entertainment and activations.
Translate a trend across categories. See how one color can inspire products in accessories, home décor, packaging, giftware, tabletop, and lifestyle.
Notice what feels new. Ask: What haven't I seen before? Or What am I seeing again and again, and how has this been reimagined?
Think beyond the obvious. A single color direction can influence materials, finishes, packaging, merchandising, and ultimately the customer's emotional response.
Hi, I’m Michelle.
Textile designer, business owner, Brooklynite and RISD grad. I’ve been obsessed with print and textile design from a young age.
My company, Portfolio Review Design, is the creative extension of my business where I deliver print, color and trend for many brands. I’m excited to share a bit about my process to help you develop new ideas and think about how to add compelling products to your line.
Backed by an extensive textile archive and elite design capabilities, our services seamlessly integrate with your team. We work with client-supplied designs, brand assets, and mood boards to develop signature patterns, beautiful colorways, and bespoke artwork. Whether you are refreshing an existing assortment or launching a brand-new collection, reach out to learn more!